Open Source · Fully Auditable
Open source tag management that
doesn’t slow you down
Web analytics, performance and consent management in a perfect 4.7kb package. Open source, self-hosted and endlessly extensible.
Limited onboarding slots every week
The waiting is over
Our tag manager is built to be lightning-fast. Basic features are built into the base tag, meaning fewer calls and a 75% reduction in load time compared to an equivalent GTM container.
Tag Manager
Etiquetta
ESSENTIALS BUILT-IN
So much more than
a container
ANALYTICS
Powerful web analytics included
Understand your traffic, measure campaigns and track changes in realtime with web analytics. All your data is live and queryable at any time with no sampling.
compliance
GDPR compliant out of the box
The simplest, fastest way to comply with consent laws. No third-party cookie walls that slow your site down, no headaches with Consent Mode. It just works.
- Auto-detects cookies
- Manual cookie categorisation
- Customisable consent notice
- Respects DNT / Sec-GPC
DATA INTEGRITY
We never mess with your data
No sampling, no algorithmic predictions or backfilling. Just raw event data, in realtime, always accessible through simple dashboards, SQL, or our API.
PERFORMANCE
Every page load benchmarked
Monitor website performance from your actual visitors as part of your base tag. Track performance over time and quickly uncover bottlenecks.
Largest Contentful Paint
First Contentful Paint
Cumulative Layout Shift
Interaction to Next Paint
Time To First Byte
Join the waitlist
Register your interest, we’re
onboarding new users every week
The tag management you’re used to,
except it’s yours
Take back control of your infrastructure, reduce external dependencies, and don’t worry about data leakage.
Easily configure tags and triggers
If you’ve used Google Tag Manager, you’ll be right at home in Etiquetta. We use the same concepts and relationships, so you can move your container into your own infra in minutes.
Consent made simple
Any cookies added by third-party tags will be auto-detected and added to your cookie consent payload. No fiddly integrations, no Consent Mode headaches.
Versioning and permissions built-in
If your tag manager breaks, your business breaks. Restrict publishing permissions, and easily rollback to your last good version to mitigate disaster.
Simple pricing
Pay for features, not volume
Community
€0
- Analytics (humans & bots)
- GDPR & ePrivacy compliance
- Realtime data access
- Import your analytics data
- 180 days data retention
Pro
€99
/year
- Website performance tracking
- Error monitoring
- Cookie & consent management
- Tag management
- Unlimited data retention
Enterprise
€299
/year
- Ad fraud tracking
- Session replays
- API
- Priority support