If you have ever used a tag manager like Google Tag Manager or Piwik Tag Manager, our tag manager will be very familiar. Similar to other tag managers, it has three core concepts:
- Tags – code snippets that perform specific functions (e.g. the Meta pixel for ad performance tracking).
- Triggers – something important that happens on the site (e.g. someone clicks the “Confirm Purchase” button on your online shop).
- Variables – some information you want to capture, either for your own analytics or to send back to your tag provider (e.g. the value of something a user purchased).