For organisations running ad campaigns, click fraud and ad fraud is becoming a big problem. Unfortunately only ad platforms can solve these issues by detecting and banning bots and other bad actors from their platforms – but in the meantime, we can help you measure it.
The first step is to add all your ad campaigns. Navigate to Ad Fraud inside the app.
- Scroll down to the Campaign Manager and hit Add Campaign.
- Add a Campaign Name, ensuring it exactly matches the campaign name analytics receives through the utm_campaign tag.
- Add the current CPC or CPM, plus the total budget.
- Note: The currency is just a number, we do not do any currency conversion.
- Hit Save Campaign.
- Add as many additional campaigns as you need.
Once your campaign has had some clicks, return to the Ad Fraud screen to view your fraud data. Although we cannot stop fraud (even if we block the invalid traffic, you have still paid for the impression or click), this data can be used in a few ways.
Optimise campaigns away from high fraud rates
Campaign expansion often leads to higher fraud rates. If you add the Audience Networks to a Meta campaign, you will probably find your invalid traffic rate jumps up. Your CPM will drop, but your CPA may not. Our Ad Fraud dashboard can help you calculate this.
Quickly test traffic quality
If you are considering a new paid channel, you can run a quick test campaign with a small budget to get a traffic quality benchmark. Once you know the true split of human vs bot traffic, you can calculate if that channel will work for you.
Kill campaigns with high fraud
Some channels (especially social media) are susceptible to incredibly high ad fraud rates, depending on the targeting and setup. We give you fraud rates in realtime, so you can act quickly to pause campaigns which are driving large volumes of invalid traffic.