Our analytics is designed to let you perform basic analysis in the app, with the ability to export your data at any time for more complex analysis elsewhere.
Our analytics is completely cookieless and privacy-focused. If a user has Do Not Track or Global Privacy Control enabled, the tag stops entirely and no data is received. For other users, the following information is captured every time they load a page:
- url: Full page URL
- path: URL pathname (e.g. /blog/my-post)
- referrer_url: Where the visitor came from
- page_title: Document title
- utm_source: UTM source parameter
- utm_medium: UTM medium parameter
- utm_campaign: UTM campaign parameter
We also capture:
- Scroll depth in 25% increments (event names: scroll_25, scroll_50, scroll_75, scroll_100)
- Outbound clicks (event name: outbound, with a variable containing the destination URL)
- Engagement time, sent when the visitor leaves the page, containing:
- total_time_ms: total time on page (ms)
- visible_time_ms: time the page was actually visible (ms)
- scroll_depth: maximum scroll depth percentage
We also capture scroll, mouse movement, click and tap data, however this is only used for bot detection and not included in Analytics reporting.