Events are things that happen on your website that are important to you. Every business and website is different, but some common events that people track are:
- Add to Cart / Checkout buttons on eCommerce websites
- When a user signs up to a newsletter or creates an account
- Multi-step processes such as onboarding flows, to calculate where users drop out
- When a user downloads something
Events are reported in your Analytics dashboard (and can be exported with other data for further analysis), but configured in in the Tag Manager section. They require two ingredients:
- A trigger: the thing that happens
- A tag: the code that captures the event details and passes it to Analytics
The Trigger
Event triggers are created in exactly the same way as any other trigger. They can be something broad (such as when a user visits a specific page), or something specific (a user clicking a specific button). Create your trigger and give it a descriptive name.
Note: You can use an existing trigger to create an Event, it doesn’t need to be unique.
The Tag
The create the tag for your event:
- Navigate to the Tag Manager tab, and open the Container within which you want to create the Event.
- Hit “Add Tag”.
- In the sidebar, give your tag a name (this is how the Event will appear in Analytics).
- In the dropdown, choose Etiquetta Event.
- Complete the rest of the details as described here.
Once you have configured both the trigger and the tag, publish your container.