Your tag will either be a first-party tag which you have coded yourself (or a developer coded for you), or a third-party tag which you need to place on your site to use a service correctly (e.g. an ad tracker, a verification tag, or a script necessary for page functionality). All of them are implemented in the same way.
Note: We recommend adding a trigger before adding a tag, so you can select the trigger during tag setup.
- Navigate to the container you created.
- In the Tags tab, hit New Tag.
- In the side panel, give your tag a name.
- Choose your tag type. There are several preconfigured tags for popular services (Google, Meta, TikTok ads etc.) which only require you to add your ID. All other tags should be Custom HTML.
- If you chose Custom HTML, paste your code block into the text area.
- If your tag includes cookies, you will need to assign them a category. Read more about categorising your cookies.
- Choose a loading priority (optional). The lower the number, the higher the priority.
- If you wish to add the tag without activating it, toggle Enabled to off
- Select the trigger for your tag (if you have no triggers added, this option will not appear).
- Hit Create Tag to save the tag in your container.
- Note the tag will not be live on your website until you publish the container.